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February 21, 2007
My Favorite Corporation
It's easy for me to say this, as I wasn't one of the people stuck on a grounded airplane for 11 hours (seriously, though, nobody thought to fake a heart attack? Come on, people). But this apology from JetBlue CEO David Neeleman is utterly and completely refreshing. It's honest - no trying to share the blame or bury any apology in a lot of corporate bullcrap. He says, in effect, "We totally blew it, we're sorry, we'd like you to give us another chance".
I've only flown JetBlue once - my roundtrip to Austin last spring, but my experience was fantastic. Friendly people, comfortable seats, dozens of TV channels (of course, I only watched the station showing up-to-the-second maps of what we were flying over). It was great as it was, and now, especially because they're the first big company I've seen in a long time to just fess up and ask for forgiveness, I'd fly with them again in a second.
(This is an unsolicited plug. I have received no compensation or special treatment from JetBlue for this message, although I wouldn't turn it down. Also, Hampton Inn's a great place to stay. And boy, I love Mountain Dew. Back to your regularly-scheduled grouchiness.)
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